Our style


The clothes always have a fascinating story to tell. Fabrics, models, sketches evoke eras, places, special protagonists ... fabrics so imbued with the past that they seem even more precious than they already are. Crossroads of lives, ideas, destinies and fortuitous encounters, of streets of the magical New York ... It all began in 1921, in the Lower East side, in the quadrilateral that runs from the Lower East Side to Nolita, one of the oldest and most legendary neighborhoods of Manhattan, historically inhabited by very poor immigrants, largely escaped from Europe between the end of the 19th century and the First World War. Many of them worked as tailors in improvised workshops in the dark and small cellars of those years, devoting themselves with passion and sacrifice to the construction of their dreams.Parallel, in the basement of a building in a suburb of Brooklyn, across the bridge, in Kenneth Street, William Doe grows by following his companions in the street, between rebellion, indigence and unruliness.

These are tough years, those of Prohibitionism, where the idea of ​​founding a club for fun and bravado between friends implies the desire to defend one's ideal of freedom and thought, challenging the government at all costs.

Yet the challenges do not always have a happy ending, the games include winners and losers, unfortunately William unexpectedly loses: in one night his whole world collapses, he has to leave the club, the companions of a lifetime, the savings of days, months, years .

Among the fear, anxiety and worry that do not cease to grow in every moment, the boy decides to embark under a false name as a hub on a cargo merchant, bound for Italy: he has heard of it, he imagined it, desired and now does not seem to be the only possible salvation>

During the night crossing he meets an immigrant who is returning to the Bel Paese, one of those tailors of the small shops of the Lower East Side, with whom he takes a special artistic feeling: the Master tells him about hand-sewn clothes, details , scraps, thoughts become creativity at the service of their hands, rare and unique skills to be transmitted to those who want to learn ... and believe it. William listens ecstatically and once in Florence he puts that ability into action, day after day, transforming fear into ransom, discouraging him into new energy.

Maestro, or in English "master tailor" was the name used to call the head of the artisan workshop who was also considered a master of life, important in the training of young boys who began to learn the trade ever since they went to primary school . The artisan workshop, the know-how, the famous Italian dexterity so much envied abroad becomes the heart of the success of the boy's style of Kennet Street.

In every creation he finds the elegant atmospheres of Washigton Street, the smoky crossings of everyday life in Brooklyn, the desire to make it always and in any case of New York that never sleeps. Almost sixty years later, in a drawer of a piece of furniture in an old Florentine workshop, the young nephew of a tailor finds a yellowed piece of paper between the bills of custom-made items, a quick, decisive writing, a few simple words imbued with some kind of mysterious story of a past not far: "I have stuff to sell. In every sense, because I know what I want and I will succeed. "

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